It’s been a while since I’ve felt unsure about the purpose of my content on Internet entrepreneurship, especially on YouTube , and the root of this insecurity is in the title of this article. To what extent is entrepreneurship really such a promising possibility?
When I started the channel in January this year, talking about behind the scenes of the work I’ve been doing for six years on the internet and giving tools to those who want to follow the same steps, I had a different view on the subject. My idea was to show friends and creative and talented people I know (and don’t know) that it was, yes, possible to undertake. And that it wasn’t as difficult as many people imagine.
It turns out that the internet, with its enormous scope, forces us to step out of our bubble. While, in fact, many friends of mine could be successful in their business with only some knowledge of the bureaucratic part of the business, it is a fact that other people could get into a big robbery if they followed some advice indiscriminately.
When I started the channel, I already had a well-established upper-middle-class audience, over 30, a cross-section of people interested in international travel and who could naturally engage in more mature content about the day-to-day work. But nothing could guarantee that this clipping would be the only group to be impacted with my content. And when it comes to making money from the internet, the audience becomes much, much wider.
As I studied to create content for the channel, went to events and approached other entrepreneurs, I began to realize that we all had something in common: a safety net.
It could be a family that can afford you for a while, a successful husband willing to help, or even an inheritance. I’m not saying that 100% of entrepreneurs have this help in the beginning, but the fact is that it is much, much easier to find successful people who came from a position of privilege.
I myself have a personal experience of failure x success in which the only difference, the only one, was having a reasonable financial reserve to undertake. I talked more about this in the article How to Deal with Anxiety in the Workplace , but the bottom line of the opera is: it’s much easier to have the mental stability you need to undertake when you have financial security as protection.
I do not say that it is impossible to undertake a business without the financial support of family members, but today I am 100% clear that the first step in starting a business starts long before the business itself: it is by collecting money. Be your safety net yourself.
It may take years for you to get your idea off the ground, it may be that you miss out on good opportunities in that time and it may even be that the day you quit your job to start an enterprise never comes. But I still think it’s better than entering the statistic of people who “dropped everything to be an entrepreneur” and ended up broke, indebted, sick and regretful.
This text may not be the joyful and empowering account that the beginning entrepreneur wants to read, but it gives me some encouragement to think that it can help some people to make a more thoughtful decision. My next bedside book is called This Book Won’t Make You Rich, and it’s almost an entrepreneurial anticoach about the B-side of the dangerous discourse we see (and sometimes perpetuate…) on the internet today.
So, I’ll be back soon with more insights on the topic and, as always, I’m very open to your comments and ideas on this topic. Am I being too pessimistic? Or would there be a more “middle ground” approach to entrepreneuring.
I pass the ball to you. To the next!